Our view: Getting ready for Meow Wolf
The New Mexican
February 18, 2016
In less than a
month, Santa Fe - and eventually the world - will be able to
see what
all the fuss is about in the old bowling alley. A giant robot and a
tarantula dominate the parking lot (and, yes, the bowling pin is still
there, too).
Inside, a mysterious Victorian house, a forest and a bus pointing up are
just some of what's on display. The House of Eternal Return,
by the art collective Meow Wolf, will have to be seen to be believed.
Gala opening day is March 17,
with the general public welcome on March 18. To be ready, the hundreds
of volunteers and the paid workers building the exhibit are working
nonstop. It's an interactive exhibit - lights, sound,
music - that can
be enjoyed on repeat visits (thus, the decision by Meow Wolf to sell
lifetime passes and annual memberships). To exhibitgoers, the visit is
along the lines of becoming a character in a video game, with the story
changing depending on the choices made as the tale of the family inside
the house unfolds (complete with wormholes and alternative realities).
More than an arts exhibit, the
Meow Wolf Arts Complex also has become a small-business engine,
employing some 135 people during construction, a number that should
hover around 45 once it is open. There will be sales online and in a
gift shop of products invented and created by members of the Meow Wolf
arts collective. There's an educational component, so that the joy of
creating can be shared with children in classes both at the complex and
in schools.
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Most intriguing, we believe, is
the idea of using art as a place to gather community, with space at the
complex for people to use expensive equipment they can't buy for
themselves to make prints or fire sculpture. For a fee - just like
a gym - artists will be able to rent space and work, without having to
invest
heavily. Nonprofit Make Santa Fe and Meow Wolf are teaming up to make
this possible. There will be 3-D printers, laser cutters and other
high-tech equipment, as well as a ceramics studio and neon work space.
Where it all goes, who knows? The
building, formerly Silva Lanes, was purchased by author George R.R.
Martin, who also contributed to making the renovations possible. The
city of Santa Fe donated $50,000 and the entrepreneurs at Meow Wolf
raised more than $100,000 with a Kickstarter campaign. Now, people have
to show up and share the vision, enjoying what has been described as a
combination "jungle gym, haunted house, children's museum and an
immersive art exhibit. This unique fusion of art and entertainment gives
audiences fictional worlds to explore."
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This Friday, there's an eighth birthday show for the arts collective
at the David Richard Gallery. Happy Birthday Meow Wolf!
celebrates both an anniversary and the group's creative force, with
works by Meow Wolf's artists on display. A portion of sales will benefit
both the artists and the collective's activities.
(Opening reception is
5 to 8 p.m. at the gallery, 1570 Pacheco St., Suite A1, with the show
up through March 5.)
After the celebration, we're sure
it will be back to the grindstone as Meow Wolf and its CEO, Vince
Kadlubek, as well as all the artists and workers, return to work on
their grand exhibition. With the opening of The House of Eternal
Return, Santa Fe's art scene, its economy - and its fun
factor - will get a boost. We can't wait to see the finished product.
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