Boris Kopeliovich "Jet quenching: a fresh look at the energy loss scenario" The popular energy loss scenario explaining the observed suppression of high-pT hadrons produced in heavy ion collisions relies upon poorly justified assumptions. First, one assumes that gluon radiation and energy loss are continuing through the medium and end far outside. Second, the standard prescription for incorporating energy loss induced by multiple interactions in the medium is to make a shift of the variable in the fragmentation function. This implies that the hadronization starts only at the medium surface. We challenge both assumptions. We calculate the upper bound for the modification of the fragmentation function via the medium driven DGLAP evolution. The effects are found to be too weak to explain available data and quite different from what is suggested by the standard energy loss scenario.